La Poste wishes to reinvent direct marketing by using new technologies. La Poste Augmented Reality app "Courrier Plus" makes print from its clients scannable and redirects to videos, 3D animations, e-commerce website, etc.

• Reinvent paper mailing
• Provide its B2B clients with solutions that fit their needs by connecting traditional paper flyers.
• Give back advertising its prestige by offering rich content and exploitable stats.

La Poste decided to integrate BEAR SDK in its iOS and Android apps. La Poste main goal is to offer its B2B customers new web-to-store opportunities in order to provide added value to its routing offer. All print supports become interactive to offer new fully trackable funnels

BEAR platform helped the Groupe Revue Financière (GRF) revolutionize the way their customers interact with their professional books.

• Offer new services to their customers
• Make it super easy to get updated content
• Full text search on all books

Bear displays in real time updated content when users scan GRF dictionaries. The service does not replace information offered by GRF books but instead supplements it. GRF offers an strong value-added service which foster its sales .

Nathan belongs to Editis the second-largest publishing group in France and a major Player in Europe. Nathan Live App connect a huge range of Nathan books to digital contents.

• Offer exclusive and rich digital contents through Nathan Live app to promote sales of its books
• Get detailed stats and feedbacks from its young audience
• Offer new ways to interact with its books to promote in-store sales.

BEAR has been chosen by Nathan to connect several books and stands. For instance kid's books are augmented from our Bear GO platform to play sounds matching the picture scanned (Lion, Car, Piano etc…).

A Nougat (https://en.wikipedia.org/wiki/Nougat) Party will be organized at Montelimar on July the 22nd and 23rd. Organizers wanted to offer tourists an innovative experience using new technologies such as Augmented Reality.

• Combining tradition and modernity
• Facilitate access to numerous digital contents
• Keep toursit informed in realt time of available activities

Mobile application Fête du Nougat - Montélimar facilitate tourists access to many digital content made available to the general public throughout the festival: detailed program, additional information on Nougat makers, the latest tweets in relation to the event. The BEAR Augmented Reality solution also allows you to send notifications in real-time to users of the application to inform them of the activities associated with the event.

The mobile app will also be associated with a treasure hunt throughout the city, participants will have to scan visuals in different parts of the city to gather clues. Finally the application will also be used to be able to take a picture with virtually Nougat makers added using Augmented Reality.

At the end of the event, the application will be recycled under the name 'Ville de Montélimar' in order to increase all the posters available throughout the city as well as the various communication materials and magazine published by the city.